Want to Be Successful? Take Time to Dream

Posted October 20, 2017 by pinnaclegfx
Categories: Uncategorized

One of the most famous dreamers of our time is Steve Jobs, the Co-founder and CEO of Apple, an iconic visionary who believed so deeply in the power of his dreams that he was able to bring them to life for millions of people. Jobs believed that the era of mediocrity was over and that you should put in the work on every project to make it great. His famous recommendation to a Disney retail executive to "Dream bigger" when it came to Disney stores resulted in a new type of store experience that continues to delight children of all ages. How can you leverage these same tactics and take the time to dream big in your own life?

Dream Fearlessly

Individuals often lose confidence in their dreams because everyday reality creeps in and has a way of tamping down your passion. Big dreamers are different. Even if you think they’re relentlessly optimistic, it requires constant hard work and commitment to make dreams come true, and a fearless need to be successful.

Believe in Yourself

Constantly second-guessing yourself doesn’t leave a lot of time for forward movement, making self-confidence a critical requirement for living your passion. You have to identify every element of your vision down to the smallest detail, and then break it down into the small steps required to make it happen. Professional athletes are very familiar with this concept, as they are coached to visualize making a basket, getting a hole in one, or nailing a complicated gymnastics floor exercise.

Take Action

Dreaming is great, but once the dream is solidified it is time to begin moving! Harness your beliefs and stay focused on reaching your goal. There will be others who will support you along the way — great! There will also be those individuals who are constantly looking to undermine your skills, your ability, and your passion. Graciously ignore them, and keep taking steps to move your dreams forward into reality. Pausing too long to consider the consequences can often result in a missed opportunity, which may not come around again.

Compete to Win

Successful dreamers are by nature quite competitive. They’re always looking around for how their competition is doing something and finding a way to improve upon the concept, or better yet — revolutionize it in their own way. Solving problems for your customers is a daily devotion, allowing you to rise to any challenge and overcome it as you follow your dreams.

Leave Space for Dreaming

What can you stop doing (immediately, next week, in six weeks) that will free up additional time for dreaming? It can be incredibly difficult to fuel your passion when you’re so caught up in everyday activities and overall busyness that you aren’t able to stop and think. Actively look for ways that you can create space in your daily activities that provide a block of time in which to think about the future and how you’ll get there. Your future self will thank you!

Finally, and perhaps most importantly, persevere. When things don’t work out exactly as you had planned — keep going. Remind yourself that nothing good comes overnight, and success can take years to achieve. Stay resilient, be patient and keep dreaming!

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The Persisting Power of Loyalty

Posted October 13, 2017 by pinnaclegfx
Categories: Uncategorized

What is loyalty? Loyalty is words combined with actions. It is devotion tested by time. It is steadfast security that grows from a most prized character quality. Theodore Roosevelt said, “It is better to be faithful than famous.” American author Elbert Hubbard agreed: “If put to a pinch, an ounce of loyalty is worth a pound of cleverness.”

Relationally, loyalty builds trust, security, affection, and the ability to thrive. The same is true professionally – only as we build loyal customers and employees will we begin to see business prosper and flourish to its fullest potential. So how can you grow something so intangible, yet so critical, to the foundation of your organization?

Three Primary Pathways

The good news is, you already have buy-in at some level. Whether you have a small business or thousands of employees, customers and co-workers have entrusted you with their money, their well-being, or their future. And people who have “bought in” are looking for reassurance that they’ve made a good decision! How can you move them from the point of trial commitment to a place of wholehearted ownership? Here are three pathways to press into:

1. Cultivate Loyalty. Being so focused on bringing prospects through the front door, sometimes, you can forget about those going out the back. Enduring connections happen when you urge your clients and employees to stay the course by encouraging them to renew their commitments and helping them VALUE what is VALUABLE.
2. Celebrate Loyalty. This can be as simple as a Christmas card or as heartfelt as a personal phone call. As a company, be sure to set tangible goals and conspicuously celebrate the progress that’s been made. Look for strategic ways to cast vision, gather testimonies, craft impact pieces, and honor important milestones. Creatively appreciate your clients and co-workers, and publicly commemorate a job well done!
3. Reward Loyalty. According to the book Marketing Metrics, the probability of selling to an existing customer is 60-70 percent, and they typically spend 67 percent more than first-time clients. Additionally, persuasive personal recommendations are most likely to flow from your base. What are you doing to reward that devotion? Aren’t your most valuable clients or employees worth a little extra expense? Consider personalized incentives, tailored service packages, or preferential terms, discounts, or benefits. Give these influencers personal access to your leadership and go the distance to meet and exceed their expectations. Don’t forget, authentic personal relationships are a powerful motivator.
Prioritize People

Are you looking to cement your customer base so your organization can flourish to the fullest? Prioritize people as you cultivate, celebrate, and reward loyalty. Companies that can do this will experience enormous benefits through a thriving reputation, consistent customer retention, and enhanced employee satisfaction.

4 Productivity Tools That Will Give You Back Your Sanity

Posted October 6, 2017 by pinnaclegfx
Categories: Uncategorized

Whether you’re working from home or the office, distractions happen, and they can be a productivity killer. Nearly everyone has an example of weeks that you look back on and wonder “What happened? I know I was busy . . . ” while still feeling as though you’ve accomplished nothing. With deadlines crashing down on your head and the constant demands of family and work, it’s important to be as productive as possible to maintain your sanity. These productivity tools are vetted by experts to help bring balance back to your life — while still getting things done.

1. Time Trackers

Even if you’re not a fan of tracking every task that comes across your desk, a time tracker can provide a valuable way to give yourself mental freedom from specific tasks. For instance, what if instead of tracking the time you’re doing something, you track the time when you’re not doing something — like checking email? Set a timer for three hours and (gasp!) close your email client completely. Turn your phone over on your desk, and turn off the ringer. For three hours, allow yourself to focus on something other than responding to others. You will be pleasantly surprised at how productive you’re able to be without the constant distractions caused by emails, text messages, and social media without feeling like you’ve been out of the loop for too long. Of course, you can always use time trackers in the traditional way, by setting estimates for time and tracking how long specific tasks will take. Either usage will help bring your productivity back into focus!

2. Take it to the Cloud

Cloud-based document and data storage platforms allow you to be productive regardless of your physical location — a critical need in today’s always-on business world. Google Drive, Dropbox, and Box are a few of the options that offer low-cost ways to sync your information between tablets, mobile phones, and laptops or desktops, so you’re never truly away from the office. More corporations are utilizing these cloud alternatives to traditional enterprise data storage due to the relatively inexpensive cost and ease of use for employees.

3. Expense Management

Mobile apps such as Expensify allow you to take a quick snap of receipts and classify them by project, something that is invaluable for today’s busy professional. Keeping track of receipts and ensuring that they get assigned to the right account is yet another of those small yet nagging tasks that can reduce your available mental space without a single return. Clear out the clutter mentally and physically when you use a digital expense management tool.

4. Email Productivity

Professional emails can be a hassle, from trying to remember to send something at just the right time to getting off the myriad of email lists that tend to stack up in your inbox. Tools such as Unroll.me will quickly unsubscribe you from a wide range of email lists in a few short seconds, while tools such as Boomerang allow you to schedule messages for delivery at a later date. This keeps your email from hiding at the bottom of an inbox that is stuffed full overnight.

Ultimately, these productivity tools will help you squeeze a few extra moments into your day by automating simple tasks such as unsubscribing from email lists and having the information at your fingertips when you need it. When you’re able to take these actions when you think of them, you’re clearing your mind for additional productivity — instead of having to maintain a mental database of open tasks to be completed. Take back your sanity by becoming more productive and regaining some of your focus!

4 Ways to Incorporate Humor at Work

Posted October 3, 2017 by pinnaclegfx
Categories: Uncategorized

Nothing is more embarrassing than telling a joke and having it fall flat at work, but don’t let that stop you from adding appropriate humor to the workplace, as it can be a great way to reduce tension and improve overall relations.

Having fun with the people you spend at least 40 hours per week with can raise your mood and boost camaraderie throughout your office. Here are some of the top ways you can incorporate humor at work:

1. Hire for Personality and Cultural Fit

When you’re the hiring manager or simply someone able to have input into hiring processes, try to look for someone to join the team who approaches work seriously, and themselves lightly. This could come in the form of an easy smile, a little self-deprecating humor, or the ability to find the amusing side in everyday situations that others may consider stressful. When you have someone on your team who can inject some fun into the workplace, it gives others permission to crack a smile as well.

2. Encourage Silliness

Sure, you don’t want to be silly all the time as you’d get nothing done, but a little wackiness once in a while can break up an otherwise boring or tedious day. Send a cute animal meme or 30-second video to a small group of work friends and enjoy the smile on their face when they view it. If it’s not against your rules, post a humorous cartoon that has a positive message. It is important to be careful, however, as longer videos beyond two minutes or so sent to a large list of people can effectively kill productivity (which won’t make your boss happy at all!)

3. Keep it Professional

A great rule of thumb is that if you would be embarrassed having whatever you want to say plastered on a billboard — don’t say it! Same goes for the grandmother test. If you wouldn’t want your grandmother to hear what you’ve been saying, you probably should abstain. Don’t make fun of others even when it’s “just for fun,” and keep teasing to a minimum. This especially holds true if you’re a supervisor or in another position of power. You may not realize that your good-natured poking fun at others can be taken much more seriously when there’s an imbalance of power.

4. Inspiring Others

You’re more approachable to others when you’re smiling, which may be one of the reasons that many leaders work hard on keeping a pleasant look on their face. When you work hard to uplift others with a pleasant word, even sharing amusing inspirational videos can provide you with some personal collateral to be used at a later time. It’s important to note that individuals who appropriately use humor at work are likely to be promoted more quickly and make more money, so there are definite reasons to putting some fun-loving vibes into the air!

Using humor appropriately at work can tighten the bond between co-workers, keep those creative juices flowing, and make the days fly by! However, you always have to balance the good times with ensuring you’re being as productive as possible on the job. Jokes and effective banter can improve your standing within the organization specifically because it is assumed that you are mature enough to understand the proper use of humor and that you’re relaxed and confident enough to call attention to yourself.

Why Does Elon Musk Want Dissenters in his Company?

Posted September 29, 2017 by pinnaclegfx
Categories: Uncategorized

In many companies and organizations, there is a position that most employees learn to avoid. It’s the position that stands out from the crowd and represents the minority voice on the team. Instead, folks learn to see which way the water is flowing and the music is playing, and they align their interests and concerns accordingly. It’s often couched in phrasing as “being a team player” and being a “proactive player instead of a negative burden” or similar.

Elon Musk, the well known chief executive of SpaceX which just recently solved how to create a space rocket that can land itself and be reused again, follows a different path with his employees. He actually wants people to tell him when they think he’s going down the wrong path. As Musk puts it, the lone dissenter or minority voice often points out issues and facts that if ignored can turn into costly problems later on. However, if a company team only follows the majority path, it can quickly turn into the fatal path of groupthink and “yes” men, ignoring major warning signs a big disaster is about to occur.

The Reward Dissenters Bring

Elon Musk and SpaceX are no strangers to risk. They operate in the high stakes game of off-Earth space transport and travel. A mistake in this environment has almost always meant total loss and millions of dollars wasted. So from Musk’s perspective, a dissenting voice provides multiple benefits. It forces the supported path to be defended better by showing why the concern raised is not an issue, a form of vetting before moving forward. Second, the minority opinion frequently brings up risks or concerns that may be glossed over otherwise because they are inconvenient to the supported path. Again, the biggest business mistakes often start with small, ignored issues, like a small leak in a levee.

The idea of rewarding the person who raises potential problems goes against the trend of American business. For decades business managers have been taught that the team is all-powerful and that many minds in synergy produce more than the individual alone. However, this also assumes a lot of mistakes are made along the way to develop that experience. In rocket-building, however, mistakes can’t be tolerated, so Musk believes in asking every question and giving a chance for dissent, an antithesis to traditional corporate culture.

Think This Doesn’t Apply to You? Think Again

Some might argue that the same situation of a rocket company doesn’t apply to a business creating software or coffee-makers. Businesses can afford to have mistakes and still make sales. However, in practice, this logic fails when the company gets sued and loses a major product warranty or personal injury case. Litigation has killed more than one small or medium business with a great product or service but no defense to a mistake that harms someone.

Musk doesn’t believe every dissenting opinion should be followed. In fact, he notes in his advice they can be incorrect. However, listening causes the path chosen to be analyzed just a bit further to identify weaknesses missed. And in Musk’s business, if it exists, avoiding that weakness can mean his multi-million dollar rocket landing again in one piece. What does it potentially mean for your company?

You Can Never Have Too Many Purchase Points

Posted September 19, 2017 by pinnaclegfx
Categories: Uncategorized

The sales funnel in a business has changed dramatically in recent years, thanks in large part to how digital and print marketing have been married together. The customer experience is now a fragmented one, and if you’re only giving your audience one opportunity to buy, you could be leaving lots of money on the table. In truth, you can never have too many purchase points in today’s modern climate for a number of key reasons.

How Freedom Gave Way to Multi-Point Marketing

The internet, in particular, has naturally led purchasing decisions to become more complex over time. Because more information is now readily available than at any point in the history of consumerism, people now spend huge volumes of time researching before they make that move towards a purchase. They’re also getting their information from many different sources. Dimensional Research conducted a study that revealed 90% of people are influenced by online reviews before making a purchase. Another study revealed that 36% of people use a company website before making a purchase, another 22% rely on face-to-face interaction, and 59% even find out what their friends or family members have to say before they make a decision one way or the other.

You might think that this massive influx of information would make the sales funnel simpler, as it’s now easier than ever to find the actionable information you need to make the most informed decision with your hard-earned money. However, it’s actually had the reverse effect. Things have gotten significantly more complex as even the average consumer’s opinion is now being pulled in a number of different directions.

The 21st Century Sales Funnel

This massive shift in the way that consumers operate has created a ripple effect, changing the way businesses operate at the same time. It requires marketers, in particular, to respond in more diverse ways, starting with not just how they’ve optimized their sales funnel to take into consideration 21st-century buying practices, but how they’ve designed the funnel in the first place.

According to a piece that first appeared in Forbes, content marketing is one of the primary keys to helping address these modern day challenges. Essentially, modern businesses need to assume that EVERY point in the sales funnel is a potential purchase point and content needs to be created to match. Content marketing lets businesses created and distribute relevant, valuable, and consistent content to attract their clearly-defined audience. If you’re assuming that your audience could be ready to buy at the drop of a hat, naturally how you design that content will have to respond.

In essence, content and your larger marketing efforts must now be ready to address problems earlier in the buying cycle than ever before. The only purchase point in your sales funnel can no longer be the one at the end. Any point can now be a purchase point if you know what you’re doing. These types of techniques also give way to an added benefit of allowing marketers to take advantage of more diverse channels to attract the largest audience possible from the outset.

So, not only are you getting consumers who are ready to buy sooner than ever before, but you’re also getting a larger number of leads entering into the funnel. It may be trickier to manage, but it’s the type of situation that our marketing ancestors would have gladly killed for.

3 Gems for Small Business Owners from Jack Ma

Posted September 12, 2017 by pinnaclegfx
Categories: Uncategorized

At a recent business leader meeting put on by American Express, Jack Ma from the Alibaba Group was the guest celebrity speaker. The reason why was that Mr. Ma was invited to share a bit of his wisdom and advice, particularly to small businesses. American Express has been maintaining a campaign of supporting and driving sales to small businesses to help them grow nationwide.

A Little Bit of History
Jack Ma did not come from well-established roots like, for example, President Trump. Ma was born and raised in mainland China, competed against thousands of others for a rare spot in the Chinese university system, and could not find regular employment many times. Then, with a spare moment of luck, he was exposed to the internet and realized nobody had catered websites to the Chinese. From there, his success took off, most notably with Alibaba.com.

Simple Gems of Advice

In his speech, Mr. Ma focused his advice to small businesses on three points:

1. He advised business owners and those considering the venture to find out why businesses fail. Schools typically only teach success stories, but it’s critical to know what causes some people not to succeed to avoid the same mistakes.
2. Business owners should listen carefully to their next-door neighbors. They are, literally, average consumers who can tell a business owner a library of secrets about what a consumer actually looks for when shopping. The problem is, people tend to avoid their neighbors thinking they’re too nosy. It’s an opportunity missed.
3. Small businesses should “fix the roof when the sun is shining.” It’s an analogy that essentially means a business owner should be making changes and additions when things are going well. When things are rough, or there’s a major challenge, it’s not the time to be spending energy and money on fixes. Get to a good point again before thinking about changing operations or adding to costs.
Get Out of the Weeds

A lot of what Mr. Ma provided in his speech may seem like common sense for small business owners, but it’s hard to focus on thinking strategically when one’s head is buried deep in just trying to make it through the day. This is why his advice is so important; it reminds business owners to take a moment once in a while to get their head out of the weeds and think in terms of running a company again instead of momentary crisis management. In Ma’s opinion, smart and successful business owners are looking, learning, and timing their decisions with the best opportunities. And, they are not ignoring the best sources of business lessons when they become available.