Archive for September 2012

Be a Drama Queen!

September 24, 2012

Yes, being a drama queen is typically a negative. But there is one instance where it is actually a big positive.

Imagine you are in a stadium filled with your most ideal prospects. You have one chance to present and pitch your product or service. Say the right thing, and every one of them will become a client. Say the wrong thing, and you’ll lose them all. That’s the potential power of communication.

There are many ways to get your message across. You can bore them to death, or you can entertain them. The chances that a prospect will stick around and listen are much better if you do the latter.

People are drawn to those who can share, teach, and even sell something useful. They are most attracted to the ones who can entertain them while presenting.

Like it or not, we live in a society that needs and wants to be entertained. If you want to stand out and succeed, you have to be able to give them what they want.

This is where injecting drama into your sales copy, blogs, direct mail, social media presence, and sales presentations has a powerful and magnetic effect. The best drama has some action and intrigue to draw the audience in. The same is true in business communication. If you take the time to package your thoughts and ideas in an entertaining way, you will be better received. Your audience will want more. The cycle of attraction, conversion, and consumption will begin. And it will continue as long as you are able to inject enthusiasm and some drama into your messages.

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Why Should I?

September 20, 2012

The average person gets bombarded with more than one thousand advertising messages daily. When it comes to marketing your business, the pressure is on to convey your message quickly and concisely, including benefits that give you a competitive edge. Here are a few reasons customers may choose your business over the competition:

* Money back guarantee. Give customers a reassuring reason to buy today without the fear of tomorrow.
* Industry-leading warranty. Increase peace of mind and perceived product value with a comforting warranty.
* Specials or promotions. Offer savings or advertise upcoming promotions that are too enticing to pass up.
* Customer testimonials. Let your customers do the selling for you by providing engaging customer success stories.
* Business milestones. If you’ve been in business for 20 years or sold 10,000 products, make sure everyone knows about it.
* Popularity sells. Share the names of other relevant businesses in your community who also purchase from you.
* Free. Whether you’re talking about delivery, shipping, assembly, or samples, never underestimate the power of free.
* Industry awards. If your business receives an exclusive award, spread the exciting news.
* Local ownership. Remind customers that the money they spend in their community stays in their community when they buy local.

PB&J Marketing

September 12, 2012

It’s easy to see why peanut butter and jelly sandwiches are a nationwide favorite. After all, PB&J offers creamy, sweet, smooth (or crunchy) goodness that is fruity, satisfying, filling, inexpensive, and fairly good for you to boot. Sure, peanut butter is delicious by itself (as is jelly), but when they are joined together, they create a flavor-packed, winning combination that can’t be beat.

When it comes to marketing, a blend of print and electronic media can easily be compared to peanut butter and jelly sandwiches. While they can both function effectively on their own, they pack a more powerful punch when joined together.

For example, print promotions — such as postcards, newsletters, flyers, or brochures — are a great way to grab attention, increase awareness, and encourage readers to visit your website for in-depth information, product ordering, survey completion, webinar and event registration, and more.

When it comes to combining print with electronic media, the options are endless. If you’re in need of unique print ideas to supplement your electronic marketing, give us a call today. You just may think some of our creative ideas are the greatest thing since sliced bread.

Invite Them and They Will Come

September 5, 2012

Some companies think that a beautiful new website will instantly attract visitors like a moth to a light bulb. However, unless you turn the light on and direct them where to go, your visitors may wander aimlessly into your competitor’s backyard. Here are a few mixed media marketing tips to draw visitors to your website:

* Create a “web card” that highlights your site’s benefits and entices readers to visit. Mail them as postcards, hand them out at trade shows, distribute them with purchases, and so on.
* Create videos and post them on YouTube. Not only does Google index your content, but viewers can embed your videos on their blogs and share them via social media.
* Offer free original content or blog postings to other publications in your niche market. Be sure to include a link to your website to draw new visitors from these high-traffic sources.
* Distribute news releases to print and web periodicals in your industry. Your website link will remain in news databases for several months and may improve traffic to your site and increase link popularity.
* Create a short but sweet email signature that encourages readers to visit your new website.
* Ask partnering or non-competing businesses to link to your site, and do the same in return. * Post your website on trade sites and in specialized directories.
* Include your URL on everything you can think of, ranging from business cards, stationery, and marketing materials, to pens, shirts, hats, mugs, and more.
* Promote an exciting contest or giveaway, and direct people to sign up on your website. * Encourage customer feedback through a survey on your website.
* Increase your SEO by editing existing content, removing barriers to the indexing activities of search engines, and increasing the number of links your website receives from other web sources.
* Create a Facebook or Twitter post announcing your website, and offer prizes for the first XX people who visit your website and sign up for your newsletter.
* Encourage repeat visitors by offering a bookmark button on your website, such as AddThis, a free content-sharing platform that helps you integrate sharing tools into your website, spread your content, and increase social traffic.

Start Spreading the Word About Your Full Product Line

September 3, 2012

If your marketing focuses too sharply on just a few key products or services, your customers may be unaware of your additional offerings…and you may be missing out on a great deal of potential revenue. Here are a few ways to spread the word about your full product or service line:

* Create a monthly or quarterly product spotlight postcard campaign that highlights various products or services, including a tearaway coupon as an incentive to try.
* Distribute product and service overview flyers or brochures with every purchase, either by inserting them into the purchase bag or stapling them to the receipt.
* Include a Q&A section on your website that provides additional details about your various products and services.
* Give new customers a three-ring binder welcome packet, and periodically send them new product pages or updates that are three-hole drilled to update their binder.
* Publish a blog and offer regular tips and articles that help customers get the most out of your products. * Offer a product catalog with in-depth product features and highlights.
* Highlight a different product or service in your email tagline every month, with a reminder to check your website for more details.
* Cross-sell or up-sell your products to increase revenue by bundling items together, suggesting complementary items, or including customer testimonials that recommend some of your lesser-known products along with your more common offerings.