The Power of Lists

Lists are more than just an effective way to grab attention. They’re also great at getting key points across quickly and increasing readership. Here are a few tips to help you use lists more effectively in your marketing:

* Use abbreviated or partial lists on marketing pieces, such as postcards and email campaigns, and encourage readers to visit your website to learn more. * Promote your company’s competitive advantages with a “top 10 reasons” list.
* Popularity sells. Use a list to advertise your biggest selling products, such as “Our Top 5 Most Popular Products from 2012.” * Use a list to announce or introduce new products or services.
* Use a list as an alternative to long paragraphs of text, and enable readers to quickly scan your key points.
* For greater effectiveness, keep your lists brief, such as “10 Ways to…” or “15 Tips to…”
* Structure your list logically (largest to smallest, most to least popular, or simply your strongest tips first).
* If your list includes more than just a few words for each key point, consider using bold sub-headers with brief descriptions behind them.
* For “top 10” style lists, always number your entries, so readers can easily follow along.
* Be sure to include a source whenever appropriate, especially if your list contains hard facts or data.

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