Archive for May 2017

How to Live Your Passion in Any Profession

May 9, 2017

We all want to live a purposeful life. Some individuals are lucky enough to be in a professional role that allows them to live out their passion through their profession. Even if you aren’t able to make money while at the same time living your passion, you can still integrate your passion in your current profession. After all, “Often finding meaning in life is not about doing things differently; it is about seeing familiar things in new ways,” says author Rachel Naomi Remen. More on this below:

Understand You Don’t Have to Change Careers:

No matter what your current profession might be, you have the propensity to make a difference and live your passion. This means, living your passion doesn’t have to include a career move. Not everyone can get a job that embodies their passion. That’s why it’s good to “bloom where you’re planted” so to speak. Whatever your profession, find ways to live your passion within it. The following are a few ways to do that:

Treat People Like They Matter:

To live a life of purpose, you should treat those around you like they matter. For example, a cafeteria worker might feel her job doesn’t matter. Yet, what if while doing her job, she gives kids the only kind words and the most genuine smile they will get each day? Doesn’t that make her job of serving food more purposeful? Another example could include a handyman that takes the time to talk to the widow whose house he is repairing. It might not seem like much to the man, but to the lonely widow who was yearning for company, it can make a great difference. In the service industry, each customer served is another opportunity to make a difference.

Volunteer Your Time To Causes You Believe In:

If your nine to five job isn’t world-changing, that doesn’t mean you can’t still make a difference and live out your passion. Find organizations that are addressing the areas you feel need attention. Join their cause through volunteering your time. If possible, you can find ways to combine your day job with your volunteer efforts. For example, let’s say you work in an office and you want to give back to kids who have cancer. Ask your co-workers to make donations along with you. Organize a visit to a local hospital and take gifts to the kids. Make baked goods, sell them to your co-workers, and then give the proceeds to the organization. You could also take part in a run that benefits the cause and ask your co-workers to join in. The main thing to remember is you don’t have to keep your passion and your profession separate. In fact, many businesses are more than willing to give back to worthy organizations. It’s good PR, and they can write it off on their taxes.

Don’t Give Up:

Above all else, to live a life of passion and purpose, you can’t give up. Even if things haven’t worked out exactly as you would have planned, you can still live a life that changes the world. Of course, this doesn’t mean you have to remain in the same career, but you shouldn’t feel the only way to live a life of passion is to change your profession.

Advertisements

Avoid These Common Print Marketing Mistakes for Visually Compelling Content

May 5, 2017

Compelling images are the perfect way to attract attention and create an emotional connection with your customers and prospects. Avoid these common mistakes as you design newer and richer content moving forward.

Mistake #1: You Didn’t Keep It Simple

Why do you think audiences have gravitated towards visual print marketing content over the last few years? If you thought “because people are bombarded with information these days from nearly every angle,” you’d be right! From the moment people wake up in the morning, their smartphones are sending them emails and push notifications. They’re wading through dozens of blog posts. They’re reading massive reports at work all day long. Information is everywhere, and it can often feel overwhelming.

Solution: Make your print marketing visually impactful, and easy to read and interpret.

Visual print marketing is an excellent way to relieve people from these stresses – or at least; it’s supposed to be. It can allow you to take your message and wrap it up in a way that is easy to understand and a refreshing change of pace from everything else.

Think about it in terms of infographics. Infographics are an incredibly popular form of visual content because they take complicated ideas and break them down to just what you need to know and nothing more. Apply this same concept to your print marketing designs.

Mistake #2: You Failed to Account For Light

When you’re leaning so heavily on your visuals, you MUST account for the number one factor that can destroy the feeling you were going for – light.

How that gorgeous new flyer or banner you’re creating looks on a computer screen and how it looks in a store window in your neighborhood can be very, very different depending on the lighting quality of the area, the direction of the sun, and more.

Solution: Ask yourself how light will affect every decision you make, from the richness of the colors you’re choosing to the specific type of paper (and finish) you’ll be using.

Accounting for these simple mistakes will put you ahead of the game and on your way to stunning and compelling visual print marketing.

Learning to Listen: The Hard Way

May 2, 2017

In the 70s, Italian aid worker Ernesto Serelli learned to listen to clients the hard way. His amusing tale of how he “helped” a village in Africa grow tomatoes, only to see the harvest consumed in a single night by the local hippos, is a powerful and popular TED talk . While you won’t want to miss this dynamic speaker, some key takeaways are outlined below:

Hippos and Tomatoes

Italian aid worker Ernesto Serelli tells the tale of one of his first experiences working in famine-plagued Africa in the 1970s. Bustling with good intentions and plenty of energy, he and his team arrived in the village they were to help and promptly began planting familiar varieties of vegetables in the fertile soil.

The local residents watched the process and despite efforts to engage and teach, did not take the aid workers agriculture lessons seriously or commit to growing. As the plants blossomed and bore amazing fruit, the workers celebrated the harvest and looked forward to showing the native people how much agriculture could do for them.

The night before the harvest, a herd of hippos swept ashore and ate every plant that had been so lovingly cultivated. The locals then revealed to the aid team that hippos had always eaten the crops planted in the verdant, riverside soil. When asked why they had not given the aid team this information weeks before, the answer was “No one asked us.”

By rushing ahead and putting a plan in motion that they thought would solve the villager’s problem instead of asking questions and discovering what had been tried in the past, the well-meaning aid workers totally missed the point. They also wasted weeks of time and plenty of resources that could have been dedicated elsewhere.

The Power of Listening

You may not be helping a hungry village in Africa, but the lesson of asking your prospect or clients the right questions to truly meet their needs applies to every interaction you have. Learning to listen is an important component for anyone in business. Fail to ask the right questions, and you could face a disaster.

Take the time to remember the hippos and tomatoes next time you speak with a new client about their needs, and make sure you take the time to ask the right questions before you charge ahead.

This TED Talk is an enduring favorite and an excellent reminder of why we need to stop and listen to what our clients are saying and why we need to take the time to understand what they’ve tried and what they need.